Privacy Policy

Privacy Policy

Riders and Machines

1. Introduction

Riders and Machines is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website, place an order, contact us, or sign up to receive marketing communications.

We are: Saltwell Group LTD T/A Riders & Machines

71 coventry street, kidderminster, DY10 2BS

Registered company number 14311695

This policy applies to all users of the Riders and Machines website and services.

2. Information We Collect

We may collect and process the following personal information:

  • Name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order and purchase history

  • Payment details (excluding full card information)

  • Any information you provide when contacting us

We do not store or have access to your full credit or debit card details. All payments are processed securely by third-party payment providers.

3. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders

  • Deliver products to you

  • Communicate with you about your orders or enquiries

  • Provide customer support

  • Manage warranties, returns and refunds

  • Improve our website, products and services

  • Send marketing communications where you have opted in

We only use your data where it is lawful to do so and retain it only for as long as necessary.

4. Marketing Communications

If you choose to subscribe to our mailing list, we may send you information about products, offers and news from Riders and Machines.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

We will never send marketing communications without your consent.

5. Sharing Your Information

We may share your personal information with trusted third parties where necessary to operate our business, including:

  • Delivery and courier companies

  • Payment providers

  • Email and marketing platforms

  • Website analytics and performance tools

  • Review platforms

We do not sell, rent or trade your personal data to third parties for marketing purposes.

We may disclose information if required to do so by law or to protect our legal rights.

6. Cookies

Our website uses cookies to ensure it functions correctly and to improve your browsing experience.

Cookies help us to:

  • Remember your preferences

  • Understand how visitors use our site

  • Improve website performance

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.

7. External Links and Services

Our website may contain links to external websites or services. We are not responsible for the privacy practices or content of third-party websites.

If you apply for finance or use third-party payment services, your data will be handled in accordance with their privacy policies.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse or unauthorised access.

While we take all reasonable steps to secure your data, no method of transmission over the internet is completely secure.

9. Your Rights

Under UK data protection law, you have the right to:

  • Request access to the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data where applicable

  • Object to or restrict how your data is processed

To exercise any of these rights, please contact us using the details below.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: Ridersandmachines@hotmail.com

Last updated: January 2026